With four practices that provide specialist services for farm animals, equine and pets, the existing brand imagery was not serving as an advertisement for a business that had changed significantly since its inception over seventy years ago.
The Brief
After hearing from a client that they were the “best kept secret in Oxfordshire” the team at Larkmead Vets realised that they needed to refresh their brand image to reflect the breadth of services that they offered.
They appointed Dawn Lillington of the design agency Brand New Dawn to help them create a new logo that clearly articulated their service offerings and enabled people to understand at a glance the range of animals they treated.
With the design created, Dawn brought the Larkmead team to our Didcot showroom to meet with us and discuss the various material options available for the external walls and internal reception areas.
“What really worked for us was the fact that we were able to see and feel all of the materials available, it really helped us to understand how our new signs would look.”
Gwen Hibbs, Marketing Executive, Larkmead Vets
With materials and signage agreed upon, we then carried out a site survey of each of the four practices, supplied the designer with dimensions for the artwork and put together a project plan so that the branches would be able to unveil their new look simultaneously. Dawn and Gwen were also supplied with samples of alternative colours and materials for window graphics so that they could try out the various options in-situ to see what worked best.
When the day arrived for the roll out of the new brand we ensured all four practices were fitted on the same day in the specific order requested by Larkmead to cause minimum disruption to customers, enabling them to operate business as usual.
With the new signage already attracting new customers and generating a feature in the local press, Gwen and the team at Larkmead were delighted with the finished result:
“We wanted the quality of our signs to reflect our new, vibrant, modern image and Kingdom Signs worked closely with us to advise the best materials to achieve the effect we wanted; their attention to detail and customer service was exceptional.
We are delighted with our signs, which were installed to our specification on time and within budget. I wouldn’t hesitate to recommend Ros and her team to any potential customer.”
Dawn was equally pleased with the outcome:
“From the start of the project to final installation, Ros and the team at Kingdom Signs kept me and the Larkmead team extremely well informed especially when it came to the most suitable materials to achieve the impact we desired. From producing sample signs to final installation, their consistency of service and attention to detail was second to none.”
