Mountain Mania is a specialist supplier of bicycles and accessories for people serious about mountain biking, road cycling and triathlons.
With four shops situated across Hertfordshire and Oxfordshire and a recognisable brand already established, Jamie Lynn (Mountain Mania’s owner and founder) wanted something special to mark the move of one of his stores to larger premises in a more prominent location.
“I wanted a curved shop fascia, in a painted matt finish and didn’t want any of the fixings on show. I’m as serious about aesthetics as I am about bikes and my customers are the same – they come here looking for functional equipment that’s beautifully designed. I wanted the sign to be just that.”
With Jamie’s requirements in mind we designed and fabricated a curved matt black fascia (with fixings hidden on the returns at the top and bottom) and contrasted this with the Mountain Mania logo applied in gloss orange cut vinyl. The sign is true to Jamie’s vision and serves as a great piece of design that we’re really proud of.
“I love the finish. It’s stylish and incredibly high quality – and it helps to bring customers in.”
We extended this approach to the inside of the shop and based on Jamie’s specification manufactured two dramatic acrylic panels with his logos decal cut and layered to create truly eye catching pieces within the shop.
The brand has also been carried across to his fleet of vans, which Jamie regularly refreshes to ensure he is at the forefront of his customer’s mind, they include the logos of brands that he stocks and have a reflective orange mountain bike graphic on the rear of the vehicles.
“It’s created a stunning effect when my guys are on the road at night or in the winter and truly outstanding when we attend shows and events it’s really getting the brand noticed,” said Jamie, “people now see the black and orange and know it’s us – it’s exactly what I wanted.”
All of this is helping to cement Mountain Mania’s position as a leading supplier of specialist equipment, whether in the mountains, on the roads or in a van on the M4!
