Alere Toxicology (previously Concetano), was going through a major re-branding exercise. After receiving a full design specification from Head Office, Jo Coles, Alere’s Senior Graphic Designer, called on Kingdom Signs for some advice on applying the new brand to Alere’s large Milton Park office.
Much of the signage was straightforward but she was struggling
to find a way to incorporating the new logo into the building due to the large
glass frontage. She was concerned that
any branding placed on the glass would compromise the amount of natural light
that came into the offices – something that was of critical importance to the
We showed Jo how printed window Vision could work for Alere by
installing a sample at ground level so staff could see the effect and be
reassured that no matter what time of day, the amount of light entering the
building would not be reduced.
Having been impressed with the sample, Jo and her team asked
us to install a large printed Vision logo of 1.5m x 5m. Such was the success and positive response
that we were then asked to provide and install graphics for Alere’s Cardiff and
Canary Wharf offices.
“I was really impressed with Kingdom Signs’ ability to
understand not only our branding requirements but also their ideas when it came
to using window Vision. It wasn’t
something we’d initially considered but it really is a striking addition to our
offices and something that is often remarked upon. They delivered over and above compared to
other sign writing companies.”